OONOO symbolises a movement to dismantle the rigid walls of gender stereotypes, starting with the toys we give to children. Rooted in the belief that imagination should never be boxed in by pink or blue, OONOO challenges the traditional scripts society writes for kids based on gender.
Though thoughtfully designed toys, storytelling, and research-driven advocacy, the project reclaims play as a space of freedom, creativity, and possibility for all identities. It represents a commitment to raising a generation that sees roles, colors, and futures not as predetermined, but as limitless.